Veronika's Blushing

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Oh Baby! Target Updates up & up Baby Line

A few weeks ago, I shared some of my favorite items from Target’s up & up line, which I’ve been using for a couple of years now.
 
I learned recently that up & up was launching a newly-updated line of baby products. I have already been so pleased with the quality of their other personal care products that I was excited to be able to test out their diapers and wipes.
 
up & up’s diapers are made of cotton and include elemental chlorine-free fluff. The new ones that just hit stores Step. 28th have a cotton-enhanced dryness layer. Several of my friends actually recommended Target’s store brand diapers to me before, so I was eager to check out the updated ones which promised to be soft and have great absorbency. 
They’re meant to keep your baby comfortable, which is key when you’re all over the place with a busy, walking (running), and climbing toddler.
 
We do a lot of activities on weekends (like our recent trips to the zoo), so we need a diaper that’s going to last through all of that excitement!
 

I just love Harper’s leopard-print pants… and speaking of prints, up & up’s diapers have a cute blue and green dot print on them. We were pleased with the quality of the diapers and had no leaks. I also think they’re a little thinner than the ones we typically use which is nice— and they’re certainly less expensive (bonus!)

For wipes, I chose the sensitive skin ones because I like to use products that are unscented on Harper’s skin (they’re also hypoallergenic!) The wipes have botanic fibers blended with cotton so they’re soft and durable. They’re also alcohol-free so you can use them on your child’s face and hands. I like to use wipes for pretty much everything, so it’s nice when they’re dual-purpose. 
 
Baby wipes—not just for diaper changes, but some of life’s messier moments…
Have you tried up & up’s new baby products? Leave a comment below and you will be entered for a chance to win one $100 Target GiftCard! Don’t forget to leave a valid email address in your comment.
 

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Reader Interactions

Comments

  1. Shadia Brown says

    I love Target and their products!! I've always been hesitant about diapers other than Pampers but I will probably try them now! What always worries me of course is leakage and the price definitely helps!

    Reply

    • [email protected] says

      We always used pampers as well (and we still do— we have a subscription on amazon) but I really like these and have brought them into the rotation since they're inexpensive and work well. We even use them overnight with absolutely zero issues.

      Reply

  7. Vea says

    I've been wanting to try Target brand for a while now but just never had a chance to "test". I definitely plan on buying a pack on my next Target haul. Now, if I could get that gift card, that would help tremendously to load up on diapers and wipes 🙂

    Reply

  27. Jo says

    The Up&Up brand is excellent! We like the food pouches, finger foods, and sensitive wipes for our 8 month old. jo dot barnard at gmail dot com

    Reply

  28. Linh Vo says

    Marli has been using the Target diapers for almost a year and I have to say that they hold up extremely well. I wish I would have tried them earlier because I was throwing my money away on Huggies diapers which are also great, but more pricey. I especially love it when they are running those sales where you buy 2 and get a $5 or $10 gift card. Whooowhoo!
    Linh
    https://abeautifulrawr.com

    Reply

    • [email protected] says

      I am glad I had a chance to try them via this promotion because we really like them a lot! We actually ran out recently so I have to buy more because our pampers that come monthly through amazon always run out so we need to buy more diapers than we get so we will be buying these now…may switch permanently!

      Reply

  33. Christine LoPresti says

    I have not purchased up & up diapers or wipes yet but have been thinking of it. Maybe now I will finally give them a try for my daughter. I have been happy with all up & up brand items I have bought so far.

    Reply

  46. Mandy Brown says

    Oh my gosh…we love Target's Up & Up baby stuff! We switched to their diapers and wipes last year 'just to see' and haven't gone back since. Very very rarely have we had any leaks in them and they don't give my daughter a rash which is a bonus. And the wipes truly do rock for non-baby booty needs. Can you say cleaning out the car at the self-serve vacuum place? 🙂

    Reply

  48. Marielle Natera says

    My son has been out of diapers for about a year now but we did try Up & Up diapers and they worked great with him. I'm now pregnant with #2 and it would be great to try the new products!

    Reply

  58. Joie de Viv says

    I've been using Up&Up products (especially the baby wipes) for years, even pre-baby! Plus, I have to tell you, K has every piece of BG that H is wearing in this post too! lol. Baby Gapaholics!

    xx Viv at JoieDeViv

    Reply

  62. Nicole says

    My little guy is long done with diapers, but we used them when he was little and I loved them (and the price) I pretty much love all the up&up products! I always keep a package of wipes in my bag for emergency messes. I haven't tried the new and improved baby line, yet. I'll be checking out the new wipes for sure!

    Reply

  64. Jessica says

    I love Target's Up and Up diapers…I was die hard Pampers until I heard from multiple friends I needed tor try these. I guess I should try the wipes too!

    Reply

  119. Betty C says

    No babies here and none on the horizon. My daughter has used the up & up products and has only good things to say about the.

    willitara [at] gmail [dot] com

    Reply

  124. DeniseL says

    We are beyond the baby years, so I haven't tried their new baby products, but we used their "old" baby products all the time. Loved them!
    dmarie824 at aol dot com

    Reply

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